5 Florist Must-Read Flower Business Books
“Today a reader, tomorrow a leader.” – Margaret Fuller
We’ve reviewed the top 5 floral industry Must-Read books these books offer lots of valuable information to gauge your knowledge and success in floristry.
1.Floret Farm’s A Year in Flowers:
Designing Gorgeous Arrangements for Every Season by
National Bestseller—New York Times, Wall Street Journal, Publisher’s Weekly, Washington Post. Floret Farms A Year in Flowers is one of my favorite florist floral design books that I gravitate to often. Learn how to buy, style, and present seasonal flower arrangements for every occasion.
With sections on tools, flower care, and design techniques, Floret Farm’s A Year in Flowers presents all the secrets to arranging garden-fresh bouquets.
Featuring expert advice from Erin Benzakein, world-renowned flower farmer, floral designer, and bestselling author of Floret Farm’s Cut Flower Garden, this book is a gorgeous and comprehensive guide to everything you need to make your own incredible arrangements all year long, whether harvesting flowers from the backyard or shopping for blooms at the market.
2. Color Me Floral:
Techniques for Creating Stunning Monochromatic Arrangements for Every Season by
In this stunning book, Kiana Underwood shares her techniques for creating dazzling single-color displays using inspired ingredients, dramatic textures, and vibrant colors.
Features hundreds of eye-catching images and easy-to-follow tips throughout, such as suggestions for substituting flowers and options for both the beginner and advanced designer. This flower arranging book is as useful as it is gorgeous.
Organized by season, the book includes how-to’s for 40 arrangements, including a lush green display for spring, an astonishing black bouquet for summer, a striking magenta design for fall, and an unexpected, oh-so-pretty pink arrangement for winter.
3.Cultivated:
The Elements of Floral Style by Christin Geall
Cultivated: The Elements of Floral Style elevates floral design to fine art in this richly informative work on the principles of floral style. A charming and intelligent mentor, Christin Geall emboldens designers, gardeners, and entrepreneurs to think differently and deeply about their work with flowers as she draws upon the fine arts and historical sources, exploring Baroque music, the paintings of the Impressionists, or the work of floral innovators like Gertrude Jekyll and Constance Spry.
Covering all aspects of floral design, including choosing plants to grow and arrange, selecting tools and vessels, balancing color and form, and even photographing and selling arrangements, Cultivated offers universal lessons for all levels of practitioners, budgets, and materials. Geall’s stunning photographs of her own lush designs illustrate techniques for creating brilliant arrangements that spark the imagination.
4: On Flowers:
Lessons from an Accidental Florist by
Amy Merrick is a rare and special kind of artist who uses flowers to help us see the familiar in a completely new way. Her gift is to revel in the unexpected—like a sunny spring arrangement housed in a paper coffee cup—and to overturn preconceptions, whether she’s transforming a bouquet of supermarket carnations into a breathtaking centerpiece or elevating wild and weedy blooms foraged from city sidewalks. She uses the beauty that is waiting to be discovered all around us—in leaves, branches, seedpods, a fallen blossom—to tell a story of time and place.
5.Flower Color Guide:
Showcasing 400 flowers at their peak, with stunning photography taken by Putnam & Putnam in their Brooklyn studio, this guide includes an appendix featuring perforated pages, with tips on flower care, notes on how to prepare vessels, and a list of suggested color schemes. A great gift to give, or to have for oneself, the book speaks to the most seasoned flower enthusiasts as well as those just beginning to explore the possibilities of arranging flowers.
Michael and Darroch Putnam have built a reputation for romantic, dramatic floral arrangements and installations using color as their guiding principle – here, they share their knowledge with readers worldwide: “This is the book we wished we had when we started doing flowers.”
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